Multimedia SEO

Web Video Optimization (SEO)
Video Driven Content A Growing Trend

Video optimization as part of your search engine optimization efforts can be a great way for you to expose your brand to users who may have otherwise not been familiar with your brand, your products or your services. With the launch of Universal Search from Google, you can expect to see more and more video results occupying the search engine results that are served up by Google. 

Marketers and site owners are continuing to experiment 
with video as a means of intercepting their target markets. As a result, we are seeing more video driven content surface on the Web. Just how popular is video content on the Web? Well depending on the study or data reviewed, the results greatly vary.
With this type of growth, the need for online video optimization is a must. To stay on top of growing trends, SEO Multimedia Creations has compiled a list of best practices that you should consider when looking to optimize your company’s online video message.

Video SEO Optimization Best Practices

  • SEO Video Optimization Fundamental Tip #1:
    Give your video a Catchy Title - Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.
  • SEO Video Optimization Fundamental Tip #2: Optimize Your Video For Important Key Phrases -
    You might want to optimize your video for terms
    users are likely to be searching for. Tag your video with these terms and also consider naming the file name of the video with these terms in mind.
  • SEO Video Optimization Fundamental Tip #3: Tag Your Videos - tag your videos with key phrases that are reflective of the content.
  • SEO Video Optimization Fundamental Tip #4: Remember Inbound Linking Factors - Link to videos using important keywords in anchor text.
  • SEO Video Optimization Fundamental Tip #5: Add Descriptive Meta Data - Optimize your video
    for relevant keywords and include a keyword rich description of your video content.

  • SEO Video Optimization Fundamental Tip #6: Provide Transcripts Of Your Videos  
    Good old HTML content is still a favorite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank.
  • SEO Video Optimization Fundamental Tip #7: Make Use Of A Video Sitemap 
    For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video sitemap.
  • SEO Video Optimization Fundamental Tip #8: Brand Your Video With Your Logo
    Video is a great tool to generate brand awareness with your prospects. Take advantage of this by incorporating your brand in your videos.
  • SEO Video Optimization Fundamental Tip #9: Offer The Option to Embed Your Video - Allow other users access to the coding that will enable them to embed your video on their website or their blog. Think viral marketing.
  • SEO Video Optimization Fundamental Tip #10: Syndicate Your Video - Submit your video to RSS.
Rev. 02172012